*This campaign was inspired by the annual Hoi An Lantern Festival in Vietnam. Days before our arrival, a typhoon storm devastated the area. All of our pre-selected locations were flooded and the festival cancelled. With valuable production time lost, my team tweaked our production plan and utilized our remaining 36 hours to produce a campaign that generated the most sales for the company of that year.

director & photographer: Diego Uchitel

location: Hoi An, Vietnam

Screen Shot 2016-09-11 at 4.12.39 PM.png

Screen Shot 2016-09-11 at 4.13.08 PM.png

Screen Shot 2016-09-11 at 4.13.23 PM.png

Screen Shot 2016-09-11 at 4.13.59 PM.png

Screen Shot 2016-09-11 at 4.15.07 PM.png

Screen Shot 2016-09-11 at 4.15.32 PM.png

Screen Shot 2016-09-11 at 4.15.47 PM.png

Screen Shot 2016-09-11 at 4.16.01 PM.png

Screen Shot 2016-09-11 at 4.16.15 PM.png

anthropologie

anthropologie